RSS Value and Tools 

RSS aids a blogger or a web site owner that offer constant change of information in a topic or more in reaching their audience. Without RSS these publishers are limited to their own domain and to the visitors that go in them. The RSS, a form of syndication, is a simple tool that aids in reaching out with content. The text that changes is fed to the news aggregators for delivery to those audience interested in the writers opinions/information. 

RSS stands for Simple Syndication or Rich Site Summary. This is a publishing standard tool that allows implementing g changes to content. Sharing information with other surfers is made easy and user friendly while targeting a larger amount of audience. Similar to emails it collects addresses to send information to. These addresses are collected in blogs or web pages from subscribed readers. News aggregators collect the "feeds"(syndicated content) from a blog and publish it, sending it to those addresses who subscribed to the blog. A news aggregator is "software that periodically reads a set of news sources, in one of several XML-based formats, finds the new bits, and displays them in reverse-chronological order on a single page.

RSS is easy to implement and worth your while. once you start the procedure it becomes almost automatic. Customizing it with HTML makes it displayable not only to selected audience but also at your web site. Posting RSS feeds on your web site will increase your value in search engines. Search engine's robots are sensitive to content change and once they detect change in a web site they favor that site to others.

The value of RSS marketing is tremendous since you may display your adds directly in your subscribers computer. It also builds online credibility with almost no effort. Your subscribers may also give you information that is relevant to your topic and increase your exposure to your field of interest. All of these may and probably will increase your traffic, and that is the name of the game - TRAFFIC.

RSS feed's tools:

• Grooper - Converts contents into RSS feeds. After having the content in RSS format, you can view it with an RSS aggregator like NetNewsWire, or use an RSS parser like CaRP to display it on a webpage.
• CaRP - A freeware that Shows RSS feeds on your website.
• Jawfish - A web service converting RSS to JavaScript